in collaboration with the AVATAR films, Mercedes-Benz is developing a vision for the future of mobility: the VISION AVTR. Introduced last week in Las Vegas CES, the groundbreaking concept car has been trending on all the socials, with all the car influencers and bloggers covering it.
The name of the self-driving vehicle stands not only for the close collaboration in developing the show car together with the AVATAR team but also for ADVANCED VEHICLE TRANSFORMATION. This concept vehicle embodies the vision of Mercedes-Benz designers, engineers and trend researchers for mobility in the distant future.
When the boundaries between vehicle and living beings are lifted, Mercedes combines luxury and sustainability and works to make the vehicles as resource-saving as possible. With the VISION AVTR, the brand is now showing how a vehicle can blend harmoniously into its environment and communicate with it.